So What is SEO and Do I Need It?

Van Glass, Design & Marketing, Arlington Texas
May 5, 2016

Search Engine Optimization is the name given to the task of promoting a particular webpage and improving the position it achieves on a search page anytime a searcher looks for that service or product. This is done to try and increase the number of visitors a website is exposed to from search engines.

The term SEO encompasses many separate areas that may be tweaked, adjusted or “worked” in order to increase or improve a web pages rank. Do you need SEO? Yes. Every website needs to have a basic level of literacy or competency. However, not every web site needs to invest thousands of dollars to achieve this level of competency. SEO could include the content on your site (including how much of it and the quality of it); Your website’s citation relevancy ( directory and journal listings, etc); Relevancy links to your site (backlinks) and social signals from sites like LinkedIn, Twitter and Facebook to name just a few. Sometimes “good” SEO is just making sure that your domain is set up in a way that a search engine can easily understand and keep track of (indexing). Any good SEO strategy will also include ensuring your website is just as appealing to people as it is to search engine robots. Don’t worry if some of this seems confusing; you are not alone.

Why Should I Invest In Some Amount Of SEO?

The majority of website visits are influenced by the major search engines like Google and Bing. And this trend is actually increasing with the explosion of smart phones and mobile dependency we all seem to be embracing. Even though social sharing sites like Facebook or Twitter can generate traffic to your website, search engines remain the most often used method of navigation for most web users. This is true whether your website is built around content, local services, information, products, etc. Search engines are singularly focused on providing relevant traffic —people looking for what you offer. If search engines cannot find your site, or figure out what your site is about, they can’t “index” you or add your content to their databases. This means you miss out on opportunities to drive incremental traffic to your web domain. User search queries can bring tremendous value to your website. Experience has shown time and time again that search engine traffic can enhance or hinder a local businesses success. Directly targeted traffic to your website can provide publicity, more sales and greater exposure like no other channel of marketing available today. Your investment of time and/or money in SEO can have a huge rate of return compared to other types of marketing and promotion.

Why can’t the search engines figure out my site without SEO?

Search engines are pretty smart, but they still need help. Google and Bing spend millions of dollars and thousands of man hours working to improve their technology to crawl the web more effectively and return better results to users. However, there is a limit to how well most search engines can operate. And just as the right SEO can net you thousands of visitors and increased attention, the wrong moves can cause your site to get buried deep in the search results where visibility is minimal. In addition to making your web page available to search engines, SEO also helps boost rankings so that content will be placed where your searchers will more readily find it. We all know the Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

So Why Can’t I do SEO for myself?

You absolutely can..! And maybe without realizing it, you probably already are. You can just as easily do your own SEO just like you can build your own house, repair your own car, etc. It’s all a matter of time and money. If your website is not ranking where it should be, how long do you think it will take you to learn the skills to move it up..? How many sales and new customers might you miss in the interim..? The world of SEO is complex, but most people can understand the basics if they are willing to invest the effort. Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you would like a little help getting started. We can provide as much or as little assistance as your particular situation requires.

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