Why BBB Accreditation Is Important

Van Glass, Design & Marketing, Arlington Texas

April 28, 2016

The Better Business Bureau (BBB), was founded in 1912. As everyone knows, it is a nonprofit organization focused on advancing marketplace trust between businesses and consumers. It consists of 112 independently incorporated local BBB organizations in the United States and Canada. All of these offices are coordinated under the Council of Better Business Bureaus in Arlington, Virginia. The BBB collected and provided free business reviews on more than 4 million businesses to over 123 million requests from consumers in 2015. This helped make the BBB’s website rank among the top 300 most-visited websites in the United States.

Yes, I know… The BBB is so “old school”. Are they still relevant in 2016? The answer is Yes..! Their website may not be as flashy as Yelp or other review sites, but they definitely have a lot more muscle. Unlike other “review sites”, the BBB was designed to help consumers find reputable businesses that subscribe to a set of guidelines and principles when dealing with consumers. And, if a consumer ever has an issue with a company, whether they are a BBB member or not, the organization will attempt to help the consumer resolve service or product complaints. All Accredited Business members agree to binding arbitration in the case of a consumer dispute. Try to get Yelp to resolve a complaint with a local restaurant on your behalf…

Here Are Some Benefits of Dealing With a BBB Accredited Company:

Trust – The first reason is to show potential consumers that your business stands for trust and integrity. From the start of forming a relationship with a new client or another business, they know that trust is part of the package.

Reputation – BBB history spans over a century. Few organizations can make that claim and because our reputation and brand recognition go back that far, attaching your brand to it only adds to your own credibility. The Former Chairman of the Federal Reserve in the United States once said “Your reputation is everything.” This is so very true. What you sell or what service you offer is secondary to your reputation. Being aligned with BBB simply adds to your reputation because it means you are transparent, honor commitments and deal with any issues that may arise. The BBB of course can help in creating a dialogue between a company and a consumer through our Dispute Resolution process.

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