7 Reasons I Use Authority Labs For SEO Campaigns
Van Glass, Design & Marketing, Arlington Texas
August 17, 2014
Managing multiple successful marketing campaigns to several clients, versus just one company, can be a little daunting. Although different tools are essential for both types of projects, certain ones can benefit certain campaigns better than others. AuthorityLabs is a great example of a tool that helps companies like mine monitor multiple client’s rankings, while sharing data as a team to meet client goals.
Monitor My Client’s SEO
From harsh penalties (even de-indexing) to simple website errors, SEO projects can change quickly. Agencies have to constantly monitor these changes and stay up to date on their client’s ranking metrics. If an agency slips and misses an important update, a drop in rankings is the first thing a client will notice.
Authority Labs makes monitoring client’s rankings manageable by combining many SEO tools I use under one roof. I can dissect client analytics and stay on track of local rankings and keywords all while sharing SEO data directly with clients and the team.
Ananlyze and Track My Client’s Competitors
Clients need real data, especially when it comes to information about local market competitors. I Use Authority Labs to analyze different competitors practices and keywords to see what kind of opportunities my client might capitalize on. You can also track competitors by comparing a client’s domain against theirs using the same sets of keywords. Once competitors are added into the system, I get a side by side comparison of all rankings and demographics.
Brand The Client’s Analytics
When using third-parties for data and analytics, incorporating results into the client’s branding can be time consuming. Luckily, Authority Labs is “white label”, meaning I can customize reports directly into the customers own branding. This makes it easier for the client to share and disseminate all of the data within their organization. I can also give access to login with their own login access so they can see the specific reports and ranking data.
Track Mobile Search Rankings
Whether I want to compare a client’s mobile search rankings with their desktop rankings, or just want to stay on top of the overall position, I can do that all in one place. The best part of Authority Labs’ mobile tracking is the ability to compare a client’s mobile website rankings side-by-side with their desktop and local rankings. The side-by-side feature gives me a complete understanding of how a client’s website is seen by viewers when their searching from their phones in a specific zip or postal code.
Weekly or Monthly Reporting
Authority Labs helps save time. Anyone who manually runs reports knows how tedious and time consuming it can be, especially for multiple clients. I can prioritize my day by creating automated data exports for clients, producing ranking reports as needed. In addition to scheduled reporting, VTG Business Group can keep track of all current rankings, any recent changes, historical ranking trends, download PDF reports, use a public link feature, get instant CSV exports of single domains, or use the rank tracking A
Track Results by Location
If a client’s campaign is targeting a specific city, or zip code, I need more than just basic rank tracking. Authority Labs gives me the ability to track domains in multiple countries and languages. City and zip code level tracking becomes more important as engines geotarget search results based on a searcher’s locale. When adding domains to track, you can choose a city or zip code to find out how Google presents your client’s site to searchers in each specific location.
Finally crack analytics and discover what those mysterious keywords are. Those keywords are essential for bidding if you are using pay-per-click advertising and offer numerous opportunities for rank improvement. With the Now Provided tool from AuthorityLabs, I can show clients which keywords are driving traffic and better optimize campaigns.
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