Search Engine Optimization
Soar to higher Google website rankings with VTG. We help you bring in more customers.
Focus Your Attention On Your Core Business
Let VTG handle the SEO for your website. Search Engine Optimization offers your small business the opportunity to gain a greater and more effective search engine presence. Moving up on Google or Bing usually leads to a noticeable increase in sales, profitability, and cost efficiency for our clients.
VTG Business Group offers core search engine optimization strategies including Organic Search Improvement, On-page SEO Optimization, Link Building, Keyword Research / Strategy and Activity Report. Our team knows that SEO changes all the time. The tactics that worked yesterday, may not work today. VTG constantly adapts our tactics to ensure we can build up your website’s organic presence without risking penalties from Google.
What Is Search Engine Optimization (SEO)?
SEO is one or more processes which endeavor to improve a website’s search engine rankings for a particular search result and subsequently increases the site’s traffic and/or revenue. For example, a website for a plumber would use search engine optimization to appear as a top search result whenever a customer searches for the phrase “repair water heater” in Google Bing or Yahoo.
Search Engine Optimization is an umbrella term which includes numerous strategies. In reality, there are many ways you can improve your website’s rankings. VTG Business Group can help you determine which ones are the most appropriate and cost effective for your partiular situation. VTG can write your copy, build your links, get you press coverage, run your PPC campaign, build and design your website, optimize your site for powerful keywords, and whatever else it takes to increase your revenue.
SEO Pitfalls To Avoid
You know this isn’t the SEO environment of a few years back. There are thousands of SEO agency websites nationwide and many of these are actually store fronts for boiler room operations in some foreign country. It’s a treacherous landscape to navigate and we have spoken to many small business operators who have been duped, lied to and ripped off by some unscrupulous Search Engine Optimization version of a “get rich quick” scheme.
The most common scenario revolves around Big Promises that can’t be fulfilled at bottom dollar rates. Website owners often say, “We tried it because it was cheap.” But after the paperwork is signed, they get passed off to someone in India, Pakistan, The Philippines or somewhere else. Like most things in your business, you get what you pay for. When it comes to search engine optimzation, you will be provided stronger service by a US based business that is BBB Accredited.
One of our goals was to fill the void in the search engine optimization community. With VTG, you deal directly with the owner, Van Glass. Van will always be your only point of contact; no worries about having to explain your needs to 10 different people. With a demonstrated history of generating marketing results, VTG can help your small business move the needle.
Our passion is partnering with small businesses and creating long term relationships based on trust, value and results. The SEO services we offer can range from full service solutions to one-off project specific campaigns. These services include: Research & Planning, Strategic Consulting, On-Page SEO, Of-Page SEO and Social Media Engagement.
How Does VTG Optimize A Website?
You know this isn’t the SEO environment of a few years back. There are thousands of SEO agency websites nationwide and many of these are actually store fronts for boiler room operations in some foreign country. It’s a treacherous landscape to navigate and we have spoken to many small business operators who have been duped, lied to and ripped off by some unscrupulous Search Engine Optimization version of a “get rich quick” scheme.
The most common scenario revolves around Big Promises that can’t be fulfilled at bottom dollar rates. Website owners often say, “We tried it because it was cheap.” But after the paperwork is signed, they get passed off to someone in India, Pakistan, The Philippines or somewhere else. Like most things in your business, you get what you pay for. When it comes to search engine optimzation, you will be provided stronger service by a US based business that is BBB Accredited.
One of our goals was to fill the void in the search engine optimization community. With VTG, you deal directly with the owner, Van Glass. Van will always be your only point of contact; no worries about having to explain your needs to 10 different people. With a demonstrated history of generating marketing results, VTG can help your small business move the needle.
Our passion is partnering with small businesses and creating long term relationships based on trust, value and results. The SEO services we offer can range from full service solutions to one-off project specific campaigns. These services include: Research & Planning, Strategic Consulting, On-Page SEO, Of-Page SEO and Social Media Engagement.
Common SEO Services From VTG
VTG offers core search engine optimization (SEO) services include Organic Search Improvement, On-page SEO Optimization, Link Building, Keyword Research / Strategy and Activity Reports. When most owners of Small Business Websites ask for SEO services, they are generally asking for solutions to help drive more customers to their storefront or website. To that extent, here are the most common solutions that clients find effective for them.
SEO Boost
Sometimes you just need a little boost. VTG can help you “boost” your website up in the rankings so that you get more traffic, leads & sales from online presence. If you’re ready to find out more, just click the button and we’ll get started.
Organic Search Ranking
Google’s bots crawl through a website and “read” and evaluate numerous technical aspects of your business website. This determines what your site is all about. VTG Business Group starts with an in depth technical SEO analysis to ensure that your website is showing Google exactly what it’s looking for. This way, your target customers find you instead of competitors when searching for those main keywords.
On-Page SEO
On-page SEO refers to both the content and the source code of a page that can be optimized. Search Engine Bot’s read What is written and How it’s written. VTG takes both these aspects into account and creates a plan to improve your rankings in search results. We help you make sure each page is Relevant to the search term or terms you want to be noticed for.
Off-Page SEO
Google’s bots crawl through a website and “read” and evaluate numerous technical aspects of your business website. This determines what your site is all about. VTG Business Group starts with an in depth technical SEO analysis to ensure that your website is showing Google exactly what it’s looking for. This way, your target customers find you instead of competitors when searching for those main keywords.
Social Media
Blogging and relevant Social Media posting can yield big SEO benefits for your website. Not only do search engines look at the keywords on your website, but they also look at what websites link to you and what their keywords are. If there are some common keywords, that link is more relevant, so search engines will score your website higher for that keyword. We can train you how to write your posts to maximize your SEO efforts and if you simply don’t have the time to do this yourself we offer Fully Managed Social Media packages.
The vast majority of all traffic to websites is driven by commercial search engines like Google, Bing and Yahoo. Although social media will also aid in generating traffic, search engines remain a primary vehicle by which Internet users will find your site. This is true whether your site is about products, services, information or just about anything else. All Search engines try to provide accurate, relevant results for any search term that a user enters into the search bar. I.e., people looking for what you do or sell. Search engines are the highways through which this process happens. If search engines cannot locate your site, or add your content to their databases, you miss out on big opportunities to drive traffic and build an audience for your website. Search queries—the words that users type into the search box—carry extraordinary value.
Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Hiring SEO help or doing it yourself is not an either/or proposition. It is an ongoing process. A good example would be to ask “Can I take care of my own health? ” You can and should learn about your own health care. But that doesn’t mean you will never seek a professional.
The same is true of SEO. You can be actively involved in many of the functions that make up SEO. And you should be open to using professionals for those areas outside of your functional proficiency. The total world of SEO is deep and complex, but most people can easily grasp many of the basic concepts. Even tiny amounts of knowledge can make a big differences. There are many sources of free SEO training including information like this. The question will become how much time you have to invest in SEO and who will be running your business while you are busy learning another one? Depending on your time constraints, your capacity for learning, and the nature of your website, you may intelligently decide you need an expert to handle some of the aspects for you. In any case, it’s good to have a firm grasp of the basic concepts.
Hiring SEO help or doing it yourself is not an either/or proposition. It is an ongoing process. A good example would be to ask “Can I take care of my own health? ” You can and should learn about your own health care. But that doesn’t mean you will never seek a professional.
The same is true of SEO. You can be actively involved in many of the functions that make up SEO. And you should be open to using professionals for those areas outside of your functional proficiency. The total world of SEO is deep and complex, but most people can easily grasp many of the basic concepts. Even tiny amounts of knowledge can make a big differences. There are many sources of free SEO training including information like this. The question will become how much time you have to invest in SEO and who will be running your business while you are busy learning another one? Depending on your time constraints, your capacity for learning, and the nature of your website, you may intelligently decide you need an expert to handle some of the aspects for you. In any case, it’s good to have a firm grasp of the basic concepts.
Expect Excellence From VTG
While each client their project is unique, they all have a few things in common; Not because they are easy, but because they are the right things to do and form the foundation of an effective SEO campaign. After all, this is your business we’re presenting to the world.
We Got Better Advice..!
Don’t worry – We can help you with this online Internet stuff. Reach out & let’s get your SEO ship-shape today.
Frequently Asked Questions About SEO
If your website is just an Art project, then no; you don’t need SEO. But if your website is an asset of your business, then yes! You need SEO.
Why? Well, it’s likely that half, or more, of the people that visit your small business website will discover it from a search engine like Google or Bing.
Search engines are a tool to help people discover relevant content, which means many of these website visitors are discovering your website for the first time. As search engines bring you more and more people, you’ll see corresponding increases in other channels as well. SEO helps every traffic source grow.
If you think of SEO like your health, you have some amount of it no matter what you do. However, the more healthy choices you make, the better your health. SEO is like that; the more things you do that are aligned with search engine goals, the higher you will rank and the more traffic you will have. So, SEO is really made up of three areas, your “on page” status, “off page” relevancy and social proofing.
SEO can be made up of activities that affect any of these areas. And many business operators elect to do some SEO tasks themselves while using an Agency to perform others.
SEO authority is a measure of how reputable your website is in the eyes of Google and other search engines. Using a pie example, authority is a measure of how big your pie is. Everybody loves pie, so focus on making yours as big as possible.
SEO relevancy helps Google understand what your business is about so it can send the right search users to your site. In other words, Relevancy focuses on making that 50% of traffic that comes from search engines very relevant to the search terms they are looking for.
If you type “blue shoes” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “blue shoes”. SEO is based on helping Google better understand your company website, while also increasing your authority so you start appearing for the search terms that are most valuable to your business objectives.
Think of authority as “street cred”. The best way to improve your website’s “street cred” is to get other relevant websites in your industry that have high authority (street cred) to link to your site. Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are. Quality counts here… One link from the New York Times will boost your website rankings a lot more than 50 links from 50 brand new blogs.
The short answer is that you don’t want to get penalized by Google. And yes, it happens!.
We are aware that there are tons of cheap Fiverr deals offering you 50 backlinks for $5. They may sound promising but they’re not worth it. Buying links goes against Google’s terms of service policies and will destroy your search rankings when you get caught. It’s the same type of schemes as “get rich quick” or “lose 50 pounds overnight”. When Google finds you buying backlinks, you’ll see your search rankings plummet. From there, you’ll need to remove those links to your site and submit a reconsideration request for Google to re-analyze your site. That is a much longer, and more expensive process then just building your authority the right way. We can help you create exceptional content and run link building campaigns focused on getting relevant site administrators to link to your content.
The short answer is to better craft your website content and create new content around your desired keywords. Start by identifying the words and phrases, called keywords, that searchers are looking for online, and update your website content to better reflect those words and phrases. If you sell blue shoes, make it easy for Google to understand that your website is about blue shoes. SEO agencies will perform more advanced SEO through working with keyword research tools like Ahrefs (paid), SEMRush (paid), Google’s Keyword Planner (free), and Moz (paid).
Absolutely not. But…50% of your total website traffic will come from SEO. Is it worth it to you?
SEO is no different from many professions; you can do it yourself, but you will always see the best results when you bring in experts to help. You can do your business’ taxes on your own, but choose to hire a professional because you know that they will be worth the investment.
If your business’ marketing budget is less than a few hundred dollars per month, you may need to take an active role in your own SEO process. Any “expert” charging less than a few hundred dollars per month is going to be a risky investment. They may land you in some hot water with Google. For anyone that would rather trust a professional, give us a call and let us send you a proposal to see how we would help you to scale your business today.
You may have encountered an algorithm penalty. Google makes constant updates to their search algorithm daily to yield a better search experience for users. Part of these updates consists of penalizing websites that go against Google’s rules.
There are two major algorithm penalties that could be hurting your search rankings: Panda and Penguin. For reasons we won’t explore here, Google’s major updates are named after animals.
The “Panda” algorithm updates focused on reducing “thin” content from the internet. This would include blog articles that just scraped content from other sites, or short articles that are 100-200 words.
“Penguin” more related to reducing spam from search engines. Some classic tactics that could get a site penalized under these updates would be keyword stuffing, paying other websites to link back to you, or getting links from a lot of low-quality websites. If you have hit a penalty, your website can recover. Give us a call and let us get started for you.