You Can’t Opt Out Of Your Online Reputation

Van Glass, Design & Marketing, Arlington Texas
May 3 2016

As a local business owner, you know that your online reviews can determine a huge part of your success or failure. Imagine for a moment what consumers do when they are going to buy something. They ask their friends for recommendations and then they look up the website and check reviews.

You need good reviews, and a steady stream of them, or you risk losing a significant amount of business. In case you haven’t heard the latest stats over 92% of consumers read product reviews and about 90% of people say that reviews influence their purchasing decision (eTailing Group) Do you know how you compare against your competition in a local search? If your competitors have a near 5 star reputation and you are at a three or four, you may be headed for trouble! Just one star can mean thousands of dollars a month which is vital in today’s economy.

According to the Harvard Business Review, a difference of ONE star in an online review profile can lead to a 5-9% difference in revenues. It doesn’t matter what you do, if you have a business you have reviews. Facebook, Google+ and Yelp for instance may all have automatically created profiles for your local company. Have you claimed them so someone else can’t control them? Have you optimized them to help present your business in the best possible light? You can learn to manage and market these online reviews to help your bottom line! It may sound silly but would you rather work with a company that has a 5 star review profile or a company that has a 2 star profile..? Which company do you do business with? When given the choice, it’s human nature to gravitate to the highest rated choice and start there. If they do a great job we usually stay with them.

Are you the top rated business in your niche? A Yelp study demonstrated that an extra half star per listing netted restaurants an increase in reservations of about 20%. And no reviews can be as damaging as bad reviews. If you have an insufficient amount of reviews many consumers will look right past you because they don’t know if they can trust you. Brightlocal has shown that the amount of reviews a business has helps determine trust. If two businesses have a 4 star review and one has 190 reviews versus the other one with 6, consumers trust the one with more reviews. Brightlocal went further to point out that 70% of consumers trust a business with a minimum of 6 reviews.

You can take charge of your Online Reputation through positive reviews, social media, local business listings and local search, all the places your future customer looks. Call us today 682-226-7190 and we will do a FREE analysis of your reputation in your local market.

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