Majestic SEO

Van Glass, Design & Marketing, Arlington Texas
April 22, 2016
Majestic SEO is one of the best link intelligence tools available to website owners today and the best part is that it’s free, at least a big part of it is, and definitely holds it’s own against tools from Moz and link data from RavenTools.

Majestic SEO is a tool to analyze links pointing to, and coming from websites. With an index of 52 billion pages, a record of 350 million unique URLs and 2.6 trillion mapping relationships (URL pointing to URL). Majestic SEO maintains its own web crawler, “MJ12,” and keeps its own database of the web (like the major search engines). The project belongs to Majestic-12 Ltd and is run by volunteers, with the goal of establishing a quality search engine to compete on the worldwide market. Majestic SEO is a side project of the Majestic 12 search engine, designed to raise funds. In this article we take a detailed look at the Majestic SEO tool and its use in search engine optimization.

What is Majestic SEO?

Majestic SEO (AKA simply “Majestic”) is a backlink analysis company found at http://majestic.com who run a business that analyzes the domains that make up the internet. Links (AKA backlinks) are the connections between all the different sites on the internet and are the “glue that holds the net together”. Majestic provides valuable statistics on every domain in order to inform the marketing decisions of search engine marketing (SEM) professionals. Majestic aims to imitate the work of Search Engine crawlers like “GoogleBot”. “Googlebot” is Google’s own proprietary web crawling bot that visits each website on the internet to gather information about its content and connections to other websites on the internet. A web crawling bot (AKA “robot” or “crawler”) is simply a computer program that accesses a website and catalogues the content and its connections to other websites on the internet. These “bots” work 24/7, 365 days a year to analyze all of the pre-existing content, the latest new content and the status of connections between different sites on the internet.

Majestic 12 adopted the concept used by SETI@home and distributed.net called distributed computing. The idea of distributed computing is to use private computers (like yours) to work on the task and then send data back to the source for analysis. If you want to participate in Majestic 12′s project, you can download MajesticNOD, which will deploy a web crawler from your computer each time it’s idle. As the crawler gathers pages, it will send those pages to MJ12 servers for indexing. The crawler is only deployed at times when the computer is idle, so it does not affect performance or Internet speed.

Once crawled pages reach the server, they undergo indexing, link and anchor text analysis in a similar manner to large commercial search engines like Google, Yahoo and MSN. Once content is indexed (turned into number variables), information is merged into one large, searchable index which can be explored using keywords.

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