KEEP AN EYE ON INSTAGRAM…
Van Glass, Design & Marketing, Arlington Texas
May 5, 2016
Mid year is a great time to begin considering your goals for 2017 and reviewing your year-to-date online performance. To help you do that, here is a web trend update.
You may know that Facebook bought Instagram a couple of years ago. Since then, The Facebook Gurus have been making tweaks and changes to this image based platform. Soon In late 2015 and 2016, all these smaller changes will start to culminate into big developments on the platform.
If you are a local small business, then you know that Facebook is one of the places where you need a Business Page. You should also consider occassional advertising on Facebook so that you can reach the followers you worked hard to generate. Reaching your followers on Facebook with a post used to be free — just like it now with Instagram. But expect that to change now that Instagram offere advertising in the form of “sponsored posts”. We Expect that before long you’ll have to pay to ensure that your post is seen by your followers just like on Facebook.
The good news is that Instagram advertising gets strong results for its advertisers. The image based app says that their ad recall is almost three times higher than other online ad platforms. This makes it an attractive option for anyone looking to get a lot of bang for their marketing buck.
Search Goes Beyone Traditional Search Engines
Search is moving beyond Google, Bing and Yahoo and onto social networks where search capabilities are expanding. Pinterest jumped into the search engine game, expanding its search algorithm and incorporating “guided searches.” Facebook is already working on tests for its own search engine and Twitter is, once again, being indexed by Google so that public tweets are seen on both the micro-blogging network and the wider Internet.
88% of consumers are influenced by reviews and comments online and the ability to search on Facebook, Pinterest and YouTube will connect people to these comments quickly. For small businesses that have been monitoring and building up the amount of positive customer reviews on social media sites, such as Facebook, you’ll be pleased to hear one of the side effects of a search engine: your business’s reviews are about to get a lot more attention because they will show up in searches.
Expanded search means that your business needs to invest in expanding your listings and start monitoring social more closely. Not only should your local businesses claim a social profile on every popular network (Facebook, Twitter, Google, Yelp and LinkedIn), but you also need to be able to respond to what may be said about it online.
Small Businesses Need To Accept Mobile Payments
With the development of Apply Pay and the reliance on cell phones, mobile payments will have a steep increase this year. In 2015, nearly 15% of Starbucks customers already began paying for their daily latte fix with their mobile devices. As a whole, nearly 60% of consumers use their smartphone to pay, so that they receive some sort of reward or benefit from the business. Furthermore, mobile technology continues to become more and more affordable, as demonstrated at Apple’s latest conference with its line of iPhones. As prices continue to drop, smartphones will replace older phones — eliminating limited payment functionality.
As mobile technology becomes more affordable, mobile payments will continue to penetrate the market. Start looking into different platforms and hardware that your business can invest in to accept mobile payments.
Better Learn The Term “Webroom” As Online Showrooms Grow
Most Consumers want to know exactly what they will be buying before they make a purchase, consulting 10+ sources before making a purchase. Now these savvy-shoppers can use the web want to see how a product or service will fit in their lifestyle before they head to the store to make a purchase. By showcasing your product or service, or “webrooming” you can help a consumer imagine how your product/service fits into their lifestyle. If you think about it, this makes perfect sense.
Small Businesses Gotta Go “Video”
Video has been a part of many online marketing strategies for years, but 2016 will make video the center of attention. From 2013-2015 there was a 360% increase in video views. Facebook jumped on the video bandwagon and began hosting videos to keep more users on their network (instead of sending them to YouTube). Your local business can learn to leverage video too. Share videos so that you can to attract more views to your content and your business. Video is such a versatile medium. From showcasing a product to sharing behind the scenes look at your business, start creating videos to drive up your customer engagement.
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