Sure, You Can Learn To Do Advanced SEO Strategies For Yourself.
How Much Time You Got?
Focus Your Attention On Your Core Business
And Let Us Handle The SEO For Your Website
Search Engine Optimization offers your small business the opportunity to gain a greater and more effective search engine presence. Moving up on Google or Bing usually leads to a noticeable increase in sales, profitability, and cost efficiency for our clients.
VTG Business Group offers core search engine optimization strategies including Organic Search Improvement, On-page SEO Optimization, Link Building, Keyword Research / Strategy and Activity Report.
What Is Search Engine Optimization (SEO)?
SEO is one or more processes which endeavor to improve a website’s search engine rankings for a particular search result and subsequently increases the site’s traffic and/or revenue. For example, a website for a plumber would use search engine optimization to appear as a top search result whenever a customer searches for the phrase “repair water heater” in Google Bing or Yahoo.
Search Engine Optimization is an umbrella term which includes numerous strategies. In reality, there are many ways you can improve your website’s rankings. VTG Business Group can help you determine which ones are the most appropriate and cost effective for your partiular situation. VTG can write your copy, build your links, get you press coverage, run your PPC campaign, build and design your website, optimize your site for powerful keywords, and whatever else it takes to increase your revenue.
So, I Should Hire SEO Work Based On The Cheapest Price, Right..?
Here’s Where You Should Step Carefully…
You know this isn’t the SEO environment of a few years back. There are thousands of SEO agency websites nationwide and many of these are actually store fronts for boiler room operations in some foreign country. It’s a treacherous landscape to navigate and we have spoken to many small business operators who have been duped, lied to and ripped off by some unscrupulous Search Engine Optimization version of a “get rich quick” scheme.
The most common scenario revolves around Big Promises that can’t be fulfilled at bottom dollar rates. Website owners often say, “We tried it because it was cheap.” But after the paperwork is signed, they get passed off to someone in India, Pakistan, The Philippines or somewhere else. Like most things in your business, you get what you pay for. When it comes to search engine optimzation, you will be provided stronger service by a US based business that is BBB Accredited.
One of our goals was to fill the void in the search engine optimization community. With VTG, you deal directly with the owner, Van Glass. Van will always be your only point of contact; no worries about having to explain your needs to 10 different people. With a demonstrated history of generating marketing results, VTG can help your small business move the needle.
Our passion is partnering with small businesses and creating long term relationships based on trust, value and results. The SEO services we offer can range from full service solutions to one-off project specific campaigns. These services include: Research & Planning, Strategic Consulting, On-Page SEO, Of-Page SEO and Social Media Engagement.
Common SEO Services
VTG offers core search engine optimization (SEO) services include Organic Search Improvement, On-page SEO Optimization, Link Building, Keyword Research / Strategy and Activity Reports. When most owners of Small Business Websites ask for SEO services, they are generally asking for solutions to help drive more customers to their storefront or website. To that extent, here are the most common solutions that clients find effective for them.
Organic Search Ranking
Google’s bots crawl through a website and “read” and evaluate numerous technical aspects of your business website. This determines what your site is all about. VTG Business Group starts with an in depth technical SEO analysis to ensure that your website is showing Google exactly what it’s looking for. This way, your target customers find you instead of competitors when searching for those main keywords.
On Page SEO
On-page SEO refers to both the content and the source code of a page that can be optimized. Search Engine Bot’s read What is written and How it’s written. VTG takes both these aspects into account and creates a plan to improve your rankings in search results. We help you make sure each page is Relevant to the search term or terms you want to be noticed for.
Off Page SEO
Off Page SEO covers How your website is seen in the online community. VTG can help make your site more visible and help you boost your online Authority and Credibility.
You may have heard that you need “links” and “citations” to boost your SEO, and that’s probably true to an extent for your website; But it Really Matters Where your Links & Citations are and How you got them.
Frequently Asked Questions About SEO
Should I invest in SEO
The vast majority of all traffic to websites is driven by commercial search engines like Google, Bing and Yahoo. Although social media will also aid in generating traffic, search engines remain a primary vehicle by which Internet users will find your site. This is true whether your site is about products, services, information or just about anything else. All Search engines try to provide accurate, relevant results for any search term that a user enters into the search bar. I.e., people looking for what you do or sell. Search engines are the highways through which this process happens. If search engines cannot locate your site, or add your content to their databases, you miss out on big opportunities to drive traffic and build an audience for your website. Search queries—the words that users type into the search box—carry extraordinary value.
Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Can I Do My Own SEO?
Hiring SEO help or doing it yourself is not an either/or proposition. It is an ongoing process. A good example would be to ask “Can I take care of my own health? ” You can and should learn about your own health care. But that doesn’t mean you will never seek a professional.
The same is true of SEO. You can be actively involved in many of the functions that make up SEO. And you should be open to using professionals for those areas outside of your functional proficiency. The total world of SEO is deep and complex, but most people can easily grasp many of the basic concepts. Even tiny amounts of knowledge can make a big differences. There are many sources of free SEO training including information like this. The question will become how much time you have to invest in SEO and who will be running your business while you are busy learning another one? Depending on your time constraints, your capacity for learning, and the nature of your website, you may intelligently decide you need an expert to handle some of the aspects for you. In any case, it’s good to have a firm grasp of the basic concepts.
What Are SEO Best Practices?
This is not an all-inclusinve list, but here are some things that Google recommends the following to get better rankings in their search engine:
- Make your website primarily for users, not for search engines. Don’t try to trick your users or present different content to search engines than you display to users, which is commonly referred to as cloaking.
- Build a web site with a clear hierarchy and optimized text links. Every page on your site should be reachable from at least one static text link.
- Create a useful, information-rich site, (the emphasis now is on content) and write pages that clearly and accurately describe your content. Make sure that your elements and ALT attributes are descriptive and accurate.
- Use keywords to create descriptive, human friendly URLs.
- Avoid duplicate content or “thin” pages with less than 300 words.
- Ensure a clean, keyword rich URL structure is in place
- Create keyword-rich content based on research to match what users are searching for. Produce fresh content and update your site regularly.
- Don’t put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is also displayed outside of a company logo.
Over the 15 years that modern web search has been around, search optimization marketers have found methods to determine just how the various search engines rank pages. SEOs and Inbound marketers use that data to help their sites and their clients achieve better positioning. There is perhaps no greater tool available to webmasters researching the activities of the engines than the freedom to use the search engines to perform experiments, test theories and form opinions. It is through this iterative, sometimes painstaking process, that a considerable amount of knowledge about the functions of the engines has been gained.
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