Responsive and Mobile-ready; We'll Help More Customers Find You Online. Start Growing Your Business Today.

VTG Business Group Builds Better Websites

Your Customers And Prospects Are Using Smartphones More Every Day. Make Sure Your Website Is Mobile Ready And Relevant. Call Us; We Can Help.

Mobile-Friendly Web Designs

Responsive Ads
Social Relevancy Or "Social Proofing" Is Important To Your Business. Let Us Help You Connect The Dots To Your Online Business.

Social Media Optimization

Pinterist Icon Twitter Icon Linked In Icon YouTube Icon Facebook Icon Google Icon
Let VTG Business Group Help You Improve Your Presence In Your Local Marketplace With Great Web Designs And More.
Plug Into Solutions
VTG Business Group

VTG Business Group

Dallas, Fort Worth, Arlington Web Design And Digital Marketing Solutions for Small Business.

VTG Business Group is an Arlington Web Design and Digital Marketing company. With a broad background in Web marketing solutions, we specialize in helping small businesses increase online visibility, build their brand and grow sales. We can help you stand apart from your competitors and gain visibility on major search engines. We are Digital Marketing Experts that will help you improve your performance in your local marketplace. Whether it’s building a Web site, designing an Iphone app or utilizing Social Media, we will help you maximize your exposure to new customers while working within the budget you have to invest. This will help you reach your entire target audience as quickly and efficiently as possible. If you want to improve your sales or grow your customers, we can help you drive those results. We will help you turn your local visitors into committed customers. Reach out today for an in depth discussion of how we can help you grow your local company. Call us today at 682-226-7190.

Fort Worth, Arlington Web Design

VTG Business Group will build a Responsive web design that combines “beauty and brains”. Your VTG Web site will always be “Responsive” which means your customers can find you on any device or smart phone. All of the Web Designs from VTG Business Group are SEO optimized to help get you started improving your search results.

Search Engine Optimization

Local SEO helps you “get found” on search engines like Google and Bing. If you are not one the first couple of pages in Google or Bing for the keyword search terms you need, then you are effectively invisible. Having a great website with excellent content is the place to start, but we can help you with the rest of the work that needs to be done.

Local Marketing Solutions

For most of our customers, everything is Local. Your business thrives or perishes based on your local marketing results. This is where we shine. We have an extensive background in marketing local businesses to local consumers. Rather than just talk theory, we can show you real examples of ways you can start improving your results today.

Video Marketing

Video Marketing is an often overlooked, but critical component to successful local online marketing. It can be one of the most profitable center pieces of your inbound marketing strategy if it’s done correctly. There are three distinctly different ways you can use video in order to maximize your brand presence and grow sales. Call us today and we can explain what they are.

Reputation Marketing

In 2015, Reputation Marketing is no longer optional if you are serious about competing for local search traffic. Unfortunately too many local businesses just “let their reputation happen to them”. And we all know that the most likely people to leave a review are those that are unhappy. We can help you take control and add more 5 star reviews to your Reputation naturally and organically.

Mobile Marketing

More local searches happen today on smart phones than ever before and the percentage is growing higher each day. If you aren’t ready, that can be scary. If you are prepared, it’s a goldmine just waiting for you. We can help you with mobile websites, mobile apps and mobile search marketing. In 2015 Mobile is growing. Call today and let us show you how we can help you take advantage of it.

Solutions For Web Design, SEO and Small Business Marketing

Dallas, Fort Worth, Arlington Web Design  +

VTG Business Group Websites for Small BusinessVTG deals with many small business owners that either need a new website built from scratch. Others have websites that aren't as effective at generating web traffic to their store and they need a solution. In either case, We can help. If you have spoken to more than 3 Web designers, then you are probably more confused than you were when you started. I know the frustration; Let me see if I can help. Here are some tips & tricks that not all Arlington Web Design agencies will tell you, but it might make your decision a little easier. Have you ever encountered a web designer that assured you a great site, but what you got was a hot mess..? You may not be a web expert, but you have an idea of what your local consumers in Arlington, Dallas and Fort Worth are looking for in a website. And you also know what will help your business and what won’t. You may feel like you’re being taken advantage of. What you needed was a website that would support your business and help you succeed online, and what you got instead was a “grand design” that wasn’t even functional. Now, to add insult to injury, you may even have to start over. Time and money are down the drain and you have to do it all again. Facing the prospect of doing this again can be daunting… What if Take Two is just as much of a nightmare? Thankfully, we will help you avoid that happening again. Here are some secrets, tips and tricks that some web designers may not tell you. Knowing them could save you a bundle of both time and money. Tip #1: A pretty website should not be your only design goal. Yes, you need for your website to look appealing. But it also has to be functional and support your business goals. Competition around Dallas, Fort Worth is tough and your website needs to create visual impact with your local market customers. But, a “pretty” appearance won’t generate sales, and may even hurt your business. Think of your website as a porch light for local consumers looking for your business. It should clearly welcome in customers and guide them through your domain seamlessly. In short, your website should provide an excellent user experience first & foremost. The main job of your web site is to provide visitors with the right direction to guide them to the information or products they want. So is it better to be “ugly”..? Nope, I wouldn’t go that far. You should strive for a functional site first; then add the design elements that will enhance the appearance AFTER you have nailed functionality. If you find yourself having to choose between one or the other though, stick with function over form. Your Web Designer may be interested in winning design awards. You are interested in adding customers, generating sales and paying the bills. Tip #2: You really don’t need a complete custom website package. Web Designers “design” and many of them are outstanding at it. But most of them have never operated a real bricks and mortar store in a real business environment. So even though they may have pure intentions and they have your best interest at heart, they may cause you to invest your time and money in the wrong direction. Sometimes, what seems like a good idea on paper may not be the best result in the real world. Remember, your web design is just one part of the picture. What if your image or message is wrong, what if you are missing the biggest target market? What if you just need an overhaul of your content? What if your brand image isn't where you need it to be? What if your marketing strategy has holes in it? What if there’s an issue with your Reputation Management? You really can’t afford to bring in a specialist from every segment of your business to get their opinions. You would run out of time and money. This is where we shine. We have decades of real business experience running real brick and mortar companies right here in Dallas Fort Worth. We have the expertise to analyze your business situation from several perspectives and help you pinpoint the problem areas and correct them. You might be relieved to discover that there’s nothing wrong with your basic web design. You may just need some adjustment to your content or a new local marketing strategy to do the trick. Outstanding..! You saved yourself thousands of dollars! Tip #3: A New Web Site Should Not Cost A Fortune. Yes, it is generally true that you get what you pay for. But in the case of websites, you do not have to spend your life savings for an exceptional site. There are many good content management systems out there with already built basic themes that will handle most local business’s needs. There are some Web designers that are happy to let you pay them to reinvent the wheel, but it’s just not necessary. A quote for a web site should be simple and easy to understand. Don’t let anyone take advantage of you by throwing around techno-babble like “latent semantic indexing”. At the heart of it, you are really paying for someone’s time to take a basic theme and customize it to fit your particular needs. They should be able to easily explain how long that will take and how much it will cost. You can then decide what makes sense for you. If you have a budget in mind, tell them. Tip #4: Maintaining A Website Should Not Be Expensive. Some local business operators get taken here. Because graphic design and web development is a fixed, one-time cost, some unethical operators try to finagle you in as a customer they can bill every month for expensive recurring charges. And frankly, for most local companies, your monthly maintenance shouldn’t be that expensive. Web hosting is available now for as little as $5 or $6 a month. Why pay $50..? Maintenance? What maintenance should you pay for and how much should it cost? OK, you have occasional upgrades that will need to be handled if you don’t want to do them yourself. You may also need to update your content. The big take-away is to know you can do this yourself… A good web designer will set you up on a platform that makes this easy. And if you choose to pay someone else to it, you will have enough knowledge to determine a fair price and clear expectations. Tip #5: Your Web Site should not be totally unique. You absolutely need your web site to stand apart from your competitors. But your local business probably should not be setting web trends… Unless you’re in the trend-setting business. What I mean is that if you are a plumber in Dallas, your web site visitors will come to your web page with some expectations about the type of information they may find and some preconceived ideas about how it will be laid out. So this means that a Plumber’s website should look like it belongs to a plumber. A Baker’s website should look like it belongs to a baker, etc. It can still be fresh and vibrant. But at the end of the day it needs to look like it belongs. You should insist on a web design that follows basic website conventions and usability standards. Tip #6: Web Design is more than Photoshop and Sliders. It’s Psychology. Your local web site should excel in driving local consumer behavior. A Web designer needs to know how color psychology may affect your particular business niche. They must always be mindful of the associations people make with specific shades and tones. He or she needs to know what imagery will appeal to people most likely to visit your site. He should strive to imagine what’s going on in people’s minds when they land on your site and what may have driven them there in the first place. Good designers are always aware of this and more. They know that their objective is to help shape a visitor’s experience with your website. The more comfortable a web designer is with how people behave, the better they can incorporate persuasive strategies into your web site design. Tip #7: Bringing It All Together For Your Business. As experts in Local Web Design And Local Marketing Strategies, we know that the real value of a website is in its ability to draw more traffic and customers to your site and to your storefront. VTG Business Group goes well beyond just “pretty sites” and focuses on effective, results driven designs that will enable you dominate your local market search. We know that the first part of any local SEO campaign is to have a solid, SEO-friendly website that was built using best practices for local search marketing. We will discuss your goals and objectives, analyze your business and competition and then design with you a quality web site that will generate an excellent return on your investment. So call us today for an in depth, full spectrum marketing proposal.

Using SEO (Search Engine Optimization) To Increase Your Business +

VTG Business Group SEO for small businessSo What is (SEO) Search Engine Optimization and Do I Need It?

Search Engine Optimization is the name given to the task of promoting a particular webpage and improving the position it achieves on a search page anytime a searcher looks for that service or product. This is done to try and increase the number of visitors a website is exposed to from search engines. The term SEO encompasses many separate areas that may be tweaked, adjusted or “worked” in order to increase or improve a web pages rank. Do you need SEO? Yes. Every website needs to have a basic level of literacy or competency. However, not every web site needs to invest thousands of dollars to achieve this level of competency. SEO could include the content on your site (including how much of it and the quality of it); Your website’s citation relevancy ( directory and journal listings, etc); Relevancy links to your site (backlinks) and social signals from sites like LinkedIn, Twitter and Facebook to name just a few. Sometimes “good” SEO is just making sure that your domain is set up in a way that a search engine can easily understand and keep track of (indexing). Any good SEO strategy will also include ensuring your website is just as appealing to people as it is to search engine robots. Don’t worry if some of this seems confusing; you are not alone.

Why Should I Invest In Some Amount Of SEO?

The majority of website visits are influenced by the major search engines like Google and Bing. And this trend is actually increasing with the explosion of smart phones and mobile dependency we all seem to be embracing. Even though social sharing sites like Facebook or Twitter can generate traffic to your website, search engines remain the most often used method of navigation for most web users. This is true whether your website is built around content, local services, information, products, etc. Search engines are singularly focused on providing relevant traffic —people looking for what you offer. If search engines cannot find your site, or figure out what your site is about, they can’t “index” you or add your content to their databases. This means you miss out on opportunities to drive incremental traffic to your web domain. User search queries can bring tremendous value to your website. Experience has shown time and time again that search engine traffic can enhance or hinder a local businesses success. Directly targeted traffic to your website can provide publicity, more sales and greater exposure like no other channel of marketing available today. Your investment of time and/or money in SEO can have a huge rate of return compared to other types of marketing and promotion.

Why can’t the search engines figure out my site without SEO?

Search engines are pretty smart, but they still need help. Google and Bing spend millions of dollars and thousands of man hours working to improve their technology to crawl the web more effectively and return better results to users. However, there is a limit to how well most search engines can operate. And just as the right SEO can net you thousands of visitors and increased attention, the wrong moves can cause your site to get buried deep in the search results where visibility is minimal. In addition to making your web page available to search engines, SEO also helps boost rankings so that content will be placed where your searchers will more readily find it. We all know the Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

So Why Can’t I do SEO for myself?

You absolutely can..! And maybe without realizing it, you probably already are. You can just as easily do your own SEO just like you can build your own house, repair your own car, etc. It’s all a matter of time and money. If your website is not ranking where it should be, how long do you think it will take you to learn the skills to move it up..? How many sales and new customers might you miss in the interim..? The world of SEO is complex, but most people can understand the basics if they are willing to invest the effort. Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you would like a little help getting started. We can provide as much or as little assistance as your particular situation requires.

 Local Marketing Trends Around Arlington, Fort Worth And Dallas  +

VTG Business Group Local Marketing2015 Trends in Local Marketing for Small Businesses In Dallas Fort Worth.

There are some definite trends we expect to continue for 2015 that will affect Local Marketing in the area. Local marketing will remain one of the most effective ways for small businesses to connect with new customers in Arlington, Fort Worth and Dallas. As we have previously discussed, effective local marketing really makes a difference for small businesses. Countless prospects and customers are looking for specific information on local businesses and are more receptive to seeing ads that are unique to their immediate location. Local marketing can create opportunities for small businesses to compete with the big box stores on a playing field that is a little more even. Sometimes you can have a competitive advantage simply because you convey the fact that you are local and in your customers’ immediate area. Here are some of the trends in local marketing that we can expect to see shaping the Metroplex in 2015:

1. More Consumers are Using Smart Phones and Other Mobile Devices: According to stats reported in Search Engine Land, smartphones are expected to achieve 90 percent U.S. market penetration by 2016, and even today – 35 percent of total web traffic in the U.S. comes from mobile phones and tablets. This is good news IF you are prepared. Let us help you with Digital Business Cards and a mobile optimized website.

2. Tablet Sales are Growing Faster than The Sale Of Smartphones: Smartphones were arguably one of the most quickly adopted technologies in recorded history. And now, tablets are growing at an even faster clip. This means that local businesses need to adapt their web presence to showcase themselves on mobile devices.

3. Mobile Payments Are Drawing More Consumers: According to more information from Search Engine Land, next year, mobile spending and related services will total $250 billion, with consumers using a wide array of apps and tools to make payments from their phones. If you are a consumer facing business, you need to be able to accept mobile payments. If you can’t, you should include this on your immediate “to-do” list for this year.

4. eCommerce for Local Businesses: As consumers get accustomed to handling payments from their smartphones, local companies also need to make it seamless to accept payments online. You will want to make sure your customers can buy from your website or from your social media channels without encountering any difficulty.

5. Wearing The Internet – Wearable Devices: Several online sources cite statistics that predict that the market for wearable devices (such as smartwatches like the new Apple Watch) is expected to increase from $6 billion in 2014 to $30 billion by 2018. This will create huge new opportunities for local companies to deliver concise targeted local ads and special offers. Going further, imagine being able to email or text a prospect who is right around the corner from your cafe by using location-based customer service. This field is so new, many local marketing apps for wearable devices have not even been invented yet – some exciting new tools for local marketing are on the way to wearable devices and will most likely emerge in the very near future.

6. Social Media Influences Purchase Decisions: Search Engine Land also cited studies that show that a growing number of consumers are looking to social media for information and inspiration about which products to buy. A Gallup survey found that 35 percent of consumers’ purchase decisions were somewhat or greatly influenced by social media. Another study from Vision Critical found that 43 percent of social media users said that they bought a product after sharing or “liking” it on social media channels such as Facebook, Pinterest or Twitter. The lesson here? Small businesses need to do more to promote specific products and services on social media, not just the overall business itself. It’s also highly important to make sure that your Social Media posts are highly “shareable”. As an example, you could use colorful photos or interactive quizzes, rather than just plain text.

7. Marketing Messaging to Smaller, More Personal Audiences: The standard for conducting a marketing campaign is changing. Not that long ago, every company wanted to build a huge email list with lots of people and then send occasional “blast” emails to this big list of names. But now, in the era of social media and mobile marketing, it’s advisable to send more frequent messages to your customers and prospects, as long as the messages are more personal and customized. According to sources at LocalVox: “Increasingly, local marketing efforts will evolve to more highly personalized messaging to specific segments of customers or even 1-to-1 messaging. Multi-location business should be establishing more direct connections from specific locations to their customers via location-specific social media accounts and email lists. The personal touch is key.” The LocalVox platform is a highly effective way for local companies to more directly target buyers and prospects in their proximity.

Local marketing will remain a hot topic for local small local companies in 2015. One of the biggest strengths of small businesses is their presence in local communities. We find that very often, local consumers in your immediate vicinity will be happy to support your business if you are able to effectively reach out and give them a reason.

Video Marketing To Boost Your Local Presence  +

VTG Business Group Video marketingThere are many reasons you should include some aspect of video marketing in your Local Marketing plan. Videos are more than just cute kittens and fails. Video is quickly becoming a preferred medium for local marketing teams to communicate with prospects and customers online. Literally hundreds of thousands of videos are added to the internet each day and they are making a huge impact on how companies market their goods and services online. Discover why you should consider adding video into your local marketing efforts.

Videos are informational as well as fun – Fresh video content can help keep prospects engaging with your brand, especially if you add in a little humor. With video, you can highlight the major features of your product while also sharing the personality of your brand. Video is the perfect way to give your customers the information they want or need while also keeping it interesting and fresh. Videos better hold your audiences attention. Instead of only reading multiple pages of text (like this) videos give your customers the power to visually look at your information, goods and services. Videos explain most subjects in half the time of text.

This is your chance to engage directly with your audience so they stick around and learn more about your brand and company. The more engaging your video, the better the opportunity you have to engross them into your brand environment and encourage them to become an active customer. You can more easily persuade people with video – It is one thing to outline the many reasons that someone should buy from you. It is, however, quite another to actually see your product in action. Using video is your best chance to really show off all the features your product has. Video enables you to do your best to explain why people should care about and engage with what you’re selling.

Videos expand your reach to anyone – Thanks to computers, smartphones and tablets, the power of Google, and the invention of YouTube, people expect to be able to access any content, anywhere, and at any time on any device. So, make sure your video is accessible to them regardless of where they are. You need to create and optimize a company YouTube channel and post quick informational videos.

You should also add videos to your website. Create compelling video ads. Having videos available through multiple platforms will help ensure that you can reach people anywhere. Real decision makers don’t have time to read lengthy text like this page – It’s a bit harsh, but true. The decision makers in most companies will not invest the time to sift through hundreds of pages on a website, or read a long white paper. They want the important information put in front of them in under two minutes so they can quickly digest it and make a decision. Video can get your point across quickly and engage potential customers who otherwise wouldn’t have taken the time to call or schedule an appointment. If you’re a little skittish about creating a video for your company, we can help! We’ve got tips to get you started shooting your first video, and tons of tutorial information to help you along the way. And remember, your videos don’t need to win a Golden Globe, they just need to deliver your message to the right target audience at the right time. Today, video is really driving content marketing. But if you want to grab its full potential, you may have to do more than just make one. Online videos have become ubiquitous today and local businesses who ignore it do so at their own peril. With online videos and streaming videos quickly becoming the primary means for people to satisfy their information and entertainment needs, local businesses and marketers that fail to include it in their local marketing strategies will do so at their peril.

It is reasonable to say that if we were four or five years in the future, you would all be watching this website instead of reading this page. Be aware; by 2017 video will account for 70 percent of all consumer internet traffic according to computer equipment companies like Cisco. We are hard pressed to find any indicator that doesn’t suggest rapid growth. Very few would deny that video is the future of content marketing and sharing your businesses story online. In fact, some studies suggest that almost half of companies today are making use of the medium – a figure that’s predicted to rise as more and more realize the possibilities. Advertising Guru Nielsen says that 65% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why. When it comes to potential reach, video is peerless. You may be shocked to comprehend that YouTube gets over one billion unique visitors every month. That is more than any other channel by far (except for Facebook). Half of all Americans view at least one online video a week. That’s a weekly audience of over 150 million in the United States alone. Well done videos can help bring the world to your door and give you a slice of this audience. We’ve all heard or seen the successful stories of videos that have gone viral. A recent ad campaign from Volkswagen saw three of its videos viewed a combined 155 million times.

If numbers like these seem out of reach for companies without 12-figure revenue streams, they at least demonstrate that video is highly shareable. If you engage viewers they will share the video with others. They will also spend more time on your website and more time interacting with your company. For almost any sort of social media project or SEO campaign, video is, by far, one of the best tools in the toolkit. Video is engaging and sharable as discussed earlier, and, in an age of information overload, it’s vital for local marketers to offer content that is easy to digest; if not, your prospects and customers may simply just move on. If it is true that a picture paints a thousand words, then one minutes of video is worth almost 2 million works according to some researchers. Axon Research found seven out of 10 people view brands in a more positive light after watching interesting video content from them. But is video really possible for local businesses? Absolutely. Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out the mechanics of its use. Apps like Twitter’s Vine, with its six-second maximum clip length, have dramatically increased and improved the opportunity for local area companies on a limited budget to participate. However, if you want to realize a decent return on your investment or time and money, you will need to bear the following in mind. Remember the audience you are trying to reach and make certain the video is relevant to them. If it’s not the most appropriate means of getting your message across, you are probably wasting your time. Do not forget about the involvement of your social media streams and be sure to promote your content across multiple channels. If you want to fully realize any vid’s potential, you have to ensure it’s easy for your prospects and customers to find and share it. Don’t neglect the mobile market either. About 10 percent of all video plays happen on mobiles and that number is only getting bigger. Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them. As my head of marketing likes to say, creativity wins over the cost of production every time. Get that bit right and video won’t just be the future of content marketing, it’ll be the future of content marketyng for you.

Using Reputation Marketing  To Drive More Business+
VTG Business GroupAs a local business owner, you know that your online reviews can determine a huge part of your success or failure. Imagine for a moment what consumers do when they are going to buy something. They ask their friends for recommendations and then they look up the website and check reviews. You need good reviews, and a steady stream of them, or you risk losing a significant amount of business. In case you haven’t heard the latest stats over 92% of consumers read product reviews and about 90% of people say that reviews influence their purchasing decision (eTailing Group) Do you know how you compare against your competition in a local search? If your competitors have a near 5 star reputation and you are at a three or four, you may be headed for trouble! Just one star can mean thousands of dollars a month which is vital in today’s economy. According to the Harvard Business Review, a difference of ONE star in an online review profile can lead to a 5-9% difference in revenues. It doesn't matter what you do, if you have a business you have reviews. Facebook, Google+ and Yelp for instance may all have automatically created profiles for your local company. Have you claimed them so someone else can’t control them? Have you optimized them to help present your business in the best possible light? You can learn to manage and market these online reviews to help your bottom line! It may sound silly but would you rather work with a company that has a 5 star review profile or a company that has a 2 star profile..? Which company do you do business with? When given the choice, it’s human nature to gravitate to the highest rated choice and start there. If they do a great job we usually stay with them. Are you the top rated business in your niche? A Yelp study demonstrated that an extra half star per listing netted restaurants an increase in reservations of about 20%. And no reviews can be as damaging as bad reviews. If you have an insufficient amount of reviews many consumers will look right past you because they don’t know if they can trust you. Brightlocal has shown that the amount of reviews a business has helps determine trust. If two businesses have a 4 star review and one has 190 reviews versus the other one with 6, consumers trust the one with more reviews. Brightlocal went further to point out that 70% of consumers trust a business with a minimum of 6 reviews. You can take charge of your Online Reputation through positive reviews, social media, local business listings and local search, all the places your future customer looks. Call us today 682-226-7190 and we will do a FREE analysis of your reputation in your local market.
Contact VTG Business Group Today  +
We would love to hear from you. You can call us directly at 682-226-7190. Or if you prefer, click the Contact Us page and we will get back in touch with you as quickly as possible.

VTG Business Group is featured on WDD

AOL Directory Submit Url

Reach More Customers With Mobile Marketing  +

VTG Mobile MarketingIn 2015, the fact is if you aren’t optimized for mobile devices then you are ultimately losing sales. Research confirms that 57 percent of mobile users will abandon your website if it takes more than 3 or 4 seconds to load and a full one-third will abandon a buying transaction if the business website shopping cart isn’t optimized for mobile devices.

Considering that we all know how important a website is for any small, local business it seems only natural to take the effort to make certain the website is mobile friendly. It often shocks me that so many websites are still not optimized for mobile users. I wonder if they think Smartphones are some sort of fad that won’t last..?

Here are five reasons that local businesses must have a mobile responsive and optimized website:

1. Mobile Users are Different From Desktop Users – Those on smartphones and tablets have different objectives than desktop users and typically this means they want information in quick, easily digestible bites. Many consumers report that their mobile purchases are often impulse buys and statistics show repeatedly show that smartphone buyers spend more money per purchase than desktop customers. This dramatizes the necessity of optimizing your website for mobile users so that you can match a visitor’s needs in the context of how they will most likely be browsing your website. By making the path to purchase or inquiry straight forward and intuitive you can more completely align with mobile users who need information rapidly to make decisions on the fly.

2. Mobile Gets Traffic – Fully one-quarter (and growing) of global web searches are conducted on a mobile device by over a billion users worldwide. Mobile websites are equally as important, if not more so, than desktop computers. Multiple sources report that smartphone and tablet users search by smartphone while multitasking (watching TV, commuting to work, etc) and even while using a desktop computer. With the release of the Hummingbird update last year, Google made clear that the future of search is mobile and websites that aren’t usable on handheld devices will see their search rank suffer for it.

3. Better Brand Engagement – People seem to like your brand more when you offer a great mobile experience and they’re more likely to come back to your site later from a desktop. Over 90 percent of users report moving between devices, or “multi-screening”, to accomplish a task. When your mobile website is optimized for functionality and consistency it develops trust and affinity with users. On the other hand if your mobile website is difficult to navigate by smartphone, prospects and consumers are more likely to go to your competition than to visit you on a desktop computer. If you can’t provide what they need when they need it you may have lost the opportunity for the sale and risk losing a customer permanently to a competitor.

4. Increased Conversions – Traditional, non-responsive desktop websites in mobile browsers are not effective at converting visitors into buyers. Calls to action (CTAs) are often obscured, links are too small and difficult to click and contact pages are buried in menus that are awkward on smaller devices. Mobile consumers have little patience for an unwieldy website and one-third of them will leave a transaction if the site isn’t optimized for mobile. To make the most of your mobile web presence, Calls-To-Action should be clear and easy to click and contact information should be one of the first things visitors see. A full 80 percent of those surveyed admit that mobile purchases are impulse-driven and that they’re more likely to purchase from and interact with a brand that offers an engaging mobile experience.

5. Reduce Your Bounce Rate – Content that looks great on a desktop might be unreadable on a smartphone or tablet. Visitors won’t hang around long on your site if they have to pinch and zoom or squint at illegible type, or worse yet if it runs flash or anything that requires add-ons to display in a browser. If your website isn’t optimized professionally for mobile devices then your bounce rate on mobile devices is going to be extremely high. By providing mobile visitors with an acceptable and intuitive user experience you will obviously engage visitors longer and drive more of them to purchase or enquire.

Finally, Here’s a Mobile Health Check: Pick up your smartphone and go to your website. Ask yourself these questions:

• Does my site load in less than three seconds? • Does it draw your eye to your key selling points or message? • Is my web content easy to read? • Is it easy to navigate? • Is it easy to recognize and activate the call to action? • Does it provide a good mobile user experience? • Is it a website you would spend time if it was not your own?

If you mostly answered “no”, then it’s time to optimize your mobile site and capture the traffic and sales you’ve been missing out on. Call us today and let us help you capture more traffic now.